You can use a photo-editing tool to keep the colours in check but remember to keep on track. Just one photo with the wrong colours, filter or order can ruin the whole look off-balance. Prepare for consistency.Ī beautiful grid won’t happen if you are not consistent with your plan. Even though you can post slightly different sizes, a square is what Instagram is optimised for and the shape your images will have on the grid.

Use at least nine images and make sure they are all square. You can use photo-editing or design tools to put your images in a grid to preview the layout before you go live. The first step to creating a good looking Instagram grid is to map out the images and test the layout. To get you started, here are 4 steps that you can follow to get going. The best Instagram accounts start with a plan. Below, we are going to discuss how you can plan your Instagram grid layout for success and then go over popular strategies. This is especially true if your company focuses on an aesthetic or a particular type of lifestyle, but it applies to everyone. In an instant, people will decide whether or not your brand might suit them, and an unorganised mess can lead to them turning away.

From this perspective, all of your current and past posts can be seen, creating what will often be the first impression of your brand, especially if you use Instagram for marketing. Why does your Instagram grid layout matter?Īs we just mentioned, your Instagram grid layout can show brand personality. Changing individual posts into a schedule that creates a bigger picture and grabs your clients’ attention. In this blog post, we are going to cover ways that you can use the Instagram grid layout to your advantage. For influencers, it shows off their style, but for your company, it can bolster your brand’s image.

Every Instagram page has all of that account’s posts lined up into a grid of three images at a time. Your Instagram grid is a peek into your company and the layout is what sells the personality.

Plan your instagram grid